My Journey

Thanks for taking a look around!
I'm Yao — most friends just call me Shay.
I'm a versatile designer, builder, and storyteller with a self-starter streak and classic INTP curiosity. My background spans UX design, startups, theater, and filmmaking, so I see design as more than problem-solving — it's interactive storytelling.
I've worked across small startups and unstructured teams, where I learned to adapt quickly, wear multiple hats, and push ideas from rough concepts into real products. I also co-founded and launched a wellness marketplace from the ground up, leading design and product through the full 0→1 journey.
If any part of my work or story resonates with you, I'd love to connect. I'm currently open to new design opportunities and collaborations, especially on early-stage products.
☕ Coffee in Amsterdam?
Always down to meet over coffee (or Zoom if you're not here).
Just send me a quick message and I'll reach out ☺️