From Swipes to Actual Dates
MVP redesign for a dating App targeting Gen Z
Role: UX Strategy, Visual Design, Design System
Timeline: August 2025, 1 month
A dating app startup wanted a visual refresh before launch. User research said the branding felt outdated for Gen Z. They asked for a reskin. I delivered a strategic reframe. Their real differentiator was already there, just buried. I elevated it to the hero moment, established design principles to sharpen positioning, and built a dark UI system with redesigned core flows. What started as a visual refresh became a product that actually stood out.